In the mobile app business, inapp notifications are critical for keeping users engaged. Learning to use inapp notifications can make a world of difference when it comes to keeping your users engaged and happy! Most developers regularly miss on their incremental inapp notifications as they simply are not timely enough or relevant for the in-app messaging. When done right, inapp notifications are a direct line of communication that urges users to try out new features or bring pending tasks to task closure. In the highly fragmented user attention market in the US, personalized inapp notifications can turn a fortune. Developers can study the user behavior and send inapp notifications relevant to them. When giving inapp notifications, remember — be smart about it. If there are too many or not relevant enough it can kill the smooth experience for the user and lead to uninstalls or irritation. In essence, incorporating targeted inapp notifications into your app strategy is one of the keys to success in the US app ecosystem!